In the current wave of digital marketing, email marketing remains a vital tool for businesses to reach customers and communicate messages. The first critical issue businesses encounter when implementing email marketing is “Email Deliverability”.

What is Email Deliverability?

Email deliverability is a key metric for measuring the effectiveness of email marketing. It refers to the percentage of emails successfully delivered to recipients’ inboxes out of the total number of emails sent. Simply put, email deliverability indicates whether emails actually reach the target recipients’ inboxes, rather than being bounced or diverted to spam folders.

Formula for Calculating Email Deliverability

The formula for calculating email deliverability is as follows:

Deliverability = (Number of Emails Successfully Delivered / Total Number of Emails Sent) × 100%.For example, if you send 1,000 emails and 950 are successfully delivered, the deliverability rate would be:

Deliverability = (950 / 1,000) × 100% = 95%

Key Factors Affecting Email Deliverability

Factors influencing email deliverability can be categorized as follows:

• – Quality of Recipient Email Addresses: If recipient lists are obtained through methods like purchasing or if emails are sent without recipient consent, a high proportion of invalid addresses will directly impact deliverability.
• – Quality of Email Content: Whether the email contains spam-trigger keywords, excessive images, or non-compliant formatting.
• – Sender Reputation: The credibility of the sender’s domain and IP address.

Best Practices for Improving Email Deliverability with BioXEDM

1. High-Quality Built-in Database: Unlike traditional email platforms, BioXEDM comes with a built-in database of target customer email addresses from the life sciences industry. These addresses are sourced from authors’ valid emails published in academic literature, ensuring high quality and relevance.
2. Spam Detection in Visual Editor: BioXEDM’s visual email editor includes pre-send spam detection, automatically flagging spam-trigger keywords and suggesting optimizations to improve content quality.
3. Custom Domain and Dedicated IP: BioXEDM allows users to configure their own domain for sending emails, providing a dedicated domain and independent IP address. This significantly enhances sender reputation and improves deliverability.