Personalized variables in bulk emails are implemented through dynamic content insertion tools, which automatically replace specific elements in the email based on recipient information. This functionality not only enhances the effectiveness of bulk email campaigns but also improves open rates and click-through rates. Below are the personalized variable features offered by the BioXEDM email marketing platform:

1. Personalized Email Subject Lines

When composing email subject lines, insert basic customer information (e.g., name, company, city) extracted from the recipient list to align the subject line with the recipient’s profile and increase open rates.

2. Personalized Email Content

• Research Field Data**: Customize content based on research interests such as plants, animals, microorganisms, or medicine.
• Publication Count**: The system automatically calculates the number of publications by each author.
• Journal Impact Factor**: The system aggregates the total impact factor of publications for each author.
• Scenario-Based Personalization**: Leverage location-based data (e.g., city) to tailor emails for local academic conferences, weather-related updates, or other contextualized messages.

By integrating personalized elements, marketers can leverage customer data to gain insights into behaviors and preferences. This enables precise content design and recommendations across different dimensions, enhancing the appeal of email campaigns, improving customer experience, strengthening brand competitiveness, and ultimately boosting marketing effectiveness and customer loyalty.